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kinux GmbH, Thun
kinux GmbH supports projects in which business, sales and IT have to come together: from analysis through requirements to rollout.
Engagement as requirements engineer, business analyst, product owner or AI engineer, for one phase or across the whole project.
Three fields in which kinux GmbH supports insurers. Business knowledge is written down so that IT can build on it and the business can check the result.
When a project starts or stalls.
When requirements need to become a product.
When AI is to be assessed or introduced without the team spending weeks on trials alongside daily business.
Three of the five most frequent causes concern requirements, vision and communication.
Dark bars mark the causes that business analysis and requirements engineering address directly.
AI projects follow the same pattern. In 2025 BCG counts only 7 percent of insurers that have scaled AI beyond the pilot; around 70 percent of the obstacles lie with people, organisation and processes, not with the technology.3 FINMA found in 2025 that about half of 400 surveyed institutions use AI or are developing first applications; the main risks named are data quality, data protection and explainability.4 In core system renewals BCG observes that the accumulated complexity of legacy systems is carried onto new platforms, that large programmes follow the waterfall model and that too much responsibility sits with the vendor.5 This is where business analysis and requirements engineering come in: clarify objectives and requirements early, involve all parties from the start.
The people who link these areas are usually at home in only one of them. That is where projects lose time.
Business and product. Specialists know products and processes in detail, but often lack the view into the technology: what is feasible, and what will a decision cost later in operations?
Sales and customers. Specialists who understand the technology have rarely worked in advice or sales themselves. What is missing then is a sense of how advisors and customers experience a product or a tool day to day.
IT. Developers know interfaces and architecture, but rarely the rules behind a tariff or how a customer conversation unfolds.
Ugur Kinik, managing director of kinux GmbH, knows all three areas from practice: requirements and processes at banks and insurers since 2018, more than 15,000 customer conversations conducted personally, IT through developing and operating the kinux system, plus more than 1,000 hours of productive work with AI, kept current with the developments.
In 2024 BCG surveyed more than 1,000 senior executives in 59 countries: more than two thirds of large technology programmes miss schedule, budget or scope. 57 percent cite the lack of shared leadership between business and technology. According to BCG, teams lack specialists who can define, validate and prioritise requirements.
Boston Consulting Group, 13 November 2024: Most Large-Scale Tech Programs Fail. How to Succeed.
kinux GmbH develops and operates the kinux system for advisory teams at insurers. It answers insurance questions from more than 100,000 documents of Swiss insurers and cites the source for answers drawn from these documents; one click opens the passage in the original. Application and database are hosted in Switzerland, the language models in the EU data zone.
The system was built with the same approach as a client engagement: requirements and review questions first, then development. More on the product page.
Managing Director, kinux GmbH
Ugur Kinik has worked in advice, sales and requirements management since 2018, at a major bank and at insurers. Most recently he was requirements engineer and business analyst at a multi-line insurer. BSc in Business Administration, certified insurance intermediary (VBV), IREB CPRE Foundation Level, ISTQB CTFL, PSPO I, PSM I.
A 30-minute conversation about the project, followed by a written assessment. ugur.kinik@kinux.ch